You know you should do it, but are you consistently posting
on social media (blogs, Facebook, etc.) to attract new clients? People work with people they know, like and trust. Social
media is a great non-threatening way for potential clients to get
to know, like and trust you.
One of the easiest, but most overlooked methods, is updating
your blog on a regular, consistent basis. Sharing other people’s blog posts or
using canned articles have been shown not to be nearly as effective as using
unique posts. It is not necessary to blog
every day. It can be once a week, bi-weekly, or even monthly. The point is to
just be consistent so people know when they can expect to see something from
you and soon people will get to know, like, and because of your content, trust you as the expert to work with.
Yet, managing your online presence is time-consuming. If writing is not your thing, or you simply don’t have the time, I’d love to help you attract and stay in touch with more clients by writing content for your social media! Think about it, wouldn't you rather spend your time working with clients, rather than time spent writing?
The type of content I write for real estate professionals includes: